This World Data Privacy Day, industry leaders from various technology companies have come together to highlight the urgent need for enhanced data protection in our increasingly interconnected world. Johnny Karam, Managing Director and Vice President for International Emerging Markets at CohesityRead More…
AppsFlyer has announced the promotion of Gal Ekstein to the role of Chief Business Officer (CBO). In his new role, Ekstein will be responsible for AppsFlyer’s go-to-market efforts during a pivotal moment for the company as it continues its path of profitable growth and global influence. “Gal’s deep understanding ofRead More…
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced the launch of an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges posed by increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning modelsRead More…
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from appRead More…
AppsFlyer has announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platformsRead More…
AppsFlyer has unveiled a new report which reveals that UAE consumers are easily disenchanted by the mobile applications offered by brands — the majority (56.44%) of Android applications are uninstalled within just 30 days of being downloaded. This figure is notably higher than that for more mature markets such as theRead More…
AppsFlyer has launched Creative Optimisation, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximising their impact. Coupled with Artificial Intelligence (AI), Creative Optimisation identifies patterns,Read More…
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms – including mobile app, CTV and web,Read More…
AppsFlyer has released its 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads inRead More…
AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystemRead More…
